When it comes to employing a brand-new marketing strategy for your company, it is easy to get overwhelmed by all of the new marketing trends, approaches and philosophies that are out there. With all of the different marketing approaches, it can be easy to get swept up by...
If you have been on social media anytime recently, chances are, you are familiar with the term “influencer.” Although influencers as we know then haven’t been around too long, they truly are a dominant presence on many social media platforms today. However, while you may be familiar with...
When it comes to developing your brand identity, there are so many things that go in to the process. You want you brand to stand out, to be consistent and of course, you want it to have a human approach. Humanizing your brand is an essential component of...
When it comes to expanding your online presence in today’s market, there is still no better tool than search engine optimization (SEO). Even though SEO has been around for a long time, it is still extremely important when it comes to getting your website to appear on Google search...
Most small businesses know that Facebook can be a powerful tool when it comes to marketing your business. The great thing about Facebook is that it can help you create stronger connections with your current or potential customers and establish more of a relationship with...
In today’s digital age, it is more important than ever for small businesses to have a strong online presence. Even if your company isn’t involved in e-commerce, having a strong website, social media site, and informative online content can make all of the difference in...
Interested in learning more about A/B Testing? This is a popular, and effective method for helping you figure out the best online promotional and marketing strategies for your business. The best thing about A/B Testing is that it can be used to test everything from your...
Is your social media strategy to share posts from other websites? I get it, the content is good, and you feel it will be of value to your followers. It will also save you time not having to write it, correct? Wrong! The reason this is...
In the world of social media, there are different platforms designed with different uses in mind. Twitter is for keeping up with trending news, Instagram is for photos...
SEO, or Search Engine Optimization, is essential if you are looking to improve your visibility in search engines. If you want to appear in search engine results and want to make sure that potential customers are able to find you—then you need to create an SEO plan....