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Social Media Marketing

In the world of social media, there are so many different trends, schools of thought and myths out there that anyone can fall victim to. Simply put, with social media it can be difficult to tell what the truth is and what is more of a social media...

There are a lot of things to worry about when it comes to creating the perfect social media page for your company. But should aesthetic be one of them? There are more companies than ever that are creating a set “theme” for their business’ home page and paying...

As we begin welcoming in 2020—there is a lot to be excited about with the new year, particularly when it comes to some of the new social media trends we will be seeing. Social media has not only once again made a giant impact on...

There is no denying that podcasts have become one of the fastest growing and most popular forms of entertainment over the past few years. From informational podcasts to True Crime thrillers and everything in between—podcasts seem to be everywhere right now, and they are showing...

As most businesses today know, having the right online marketing plan is essential to growing any company. And a big part of that online marketing initiative is utilizing social media as part of your strategy. However, with so many different social media accounts out there—it can be difficult to...

YouTube has been around for years and in that time, the video sharing platform has become one of the largest and most popular websites on the planet. In fact, despite being a video-only platform, it is the second most popular search engine on the internet...

As a medical professional, you have a lot on your plate when it comes to caring for and looking after your patients. This can make it difficult to really think about anything outside of your responsibilities as a healthcare provider. However, at the end of the day, a medical...

Over the last few years, Instagram has developed from a picture-sharing social media app to one of the most unique and complex platforms out there. Today, the platform has much more of an advertising feel with everyone from influencers to brands using images to help sell and promote everything...

Ever since the term “social media” came into our modern world a few years ago—nothing has been the same. However, in addition to bringing about new ways of communicating and new forms of engagement and advertising—social media has also developed a new type of language.  As social media...

If you have been on social media anytime recently, chances are, you are familiar with the term “influencer.” Although influencers as we know then haven’t been around too long, they truly are a dominant presence on many social media platforms today. However, while you may be familiar with...