A strong SEO strategy is always an important component in any successful online marketing strategy. However, the most important thing to remember with SEO is that it is constantly changing. From tactics and strategies, to the formulas search engines are using, SEO is always developing and if...
No matter what industry you are in, or what type of brand you are managing—one of the biggest and most important things that you will need to do is have a good relationship with your customers. One of your biggest goals should always be to develop...
Let’s see what happens when you find an article you really like from another website. You copy and paste that article to your website. “Don’t worry, I gave them credit at the bottom of the blog article.” (Common courtesy, right?) This action hurts your ranking on...
In the world of social media, there are different platforms designed with different uses in mind. Twitter is for keeping up with trending news, Instagram is for photos...
The goal of your website should be to get more leads and to help bring more business to your company—plain and simple. However, if your website isn’t performing in the way that you want it to, then it may be time for a little website...
Can your clients schedule online? Your competition's clients can, which means it is time for you to consider this online tool as well. Online scheduling is an easy addition to your website and one that can make all of the difference in the eyes of your...
Email marketing campaigns are one of the most popular and effective marketing approaches out there. However, the average person receives about 75 non-spam emails per day, so how do you make sure that your email gets opened by current or potential customers? How do you...
SEO, or Search Engine Optimization, is essential if you are looking to improve your visibility in search engines. If you want to appear in search engine results and want to make sure that potential customers are able to find you—then you need to create an SEO plan....
Having a loyal, dedicated customer base, is one of the biggest assets your business can have—especially for today’s small businesses. Loyal, repeat customers actually spend around 67 percent more than occasional customers—which can really add up for you and your business. There is no denying that...
If you aren’t yet familiar with the term social listening—it is one of the biggest and most important movements in the world of online marketing right now. Simply put, social listening allows businesses to learn about their customers’ social behavior. This can mean anything from what...