Email marketing campaigns are one of the most popular and effective marketing approaches out there. However, the average person receives about 75 non-spam emails per day, so how do you make sure that your email gets opened by current or potential customers? How do you...
If you aren’t yet familiar with the term social listening—it is one of the biggest and most important movements in the world of online marketing right now. Simply put, social listening allows businesses to learn about their customers’ social behavior. This can mean anything from what...
Chances are, you have heard about the highly publicized Google+ shut down. However, while many people have been hearing about the shutdown, not everyone really knows what it means and how it can impact their personal and professional use of the platform. Google+ was shut down due to...
If your small business, medical, legal office or restaurant is looking for a way to take your business to the next level and get new clients and patients that will help grow your business—then chances are you may be feeling overwhelmed. After all, you have...
If you want to get noticed on the vast world wide web—then your website needs to be able to rank. You may have a beautiful, professionally-designed website with expert content—but if people can’t find that website, you won’t get any new clients or sales. You aren’t...
When it comes to marketing and advertising, there is nothing that can influence people to make decisions quite like emotion. In fact, most studies support the idea that emotional responses to ads are more influential when it comes to brand decisions than the content of...
Being a small business owner can be a huge challenge—no matter what type of business you are running. In addition to delivering your product or service, you also need to manage day-to-day operations and of course work on marketing and growing that business. These are...
As an owner of a medical practice, you have so many different responsibilities on your plate. You not only need to care for your patients, but you also need to run a successful business. Most individuals in this situation understandably struggle with marketing and growing...
Landing pages are an important component in any sales or marketing effort. These pages are standalone pages designed to encourage people to take action. Whether they are signing up for an account, buying something or downloading a guide, a landing page is all about action. So,...
Every business needs to have some type of marketing plan, and therefore some type of marketing budget. However, this is one of the most challenging business expenses to budget for, because the average business owner doesn’t have a great understanding of the costs of most...