Search Engine Optimization and Pay Per Click advertising are both effective methods for generating consumer buzz, but they encompass different approaches. Both strategy's yield similar outcomes, and there are pros and cons to each depending on what the organization aims to accomplish. SEO Pros and Cons Search...
Most small businesses know that having a website is important. It can help them establish an online presence, is a great marketing tool and is essential for reaching new customers in today’s digital age. However, the technology industry is always evolving and one of the biggest...
Most small businesses know that Facebook can be a powerful tool when it comes to marketing your business. The great thing about Facebook is that it can help you create stronger connections with your current or potential customers and establish more of a relationship with...
In today’s digital age, it is more important than ever for small businesses to have a strong online presence. Even if your company isn’t involved in e-commerce, having a strong website, social media site, and informative online content can make all of the difference in...
Interested in learning more about A/B Testing? This is a popular, and effective method for helping you figure out the best online promotional and marketing strategies for your business. The best thing about A/B Testing is that it can be used to test everything from your...
A strong SEO strategy is always an important component in any successful online marketing strategy. However, the most important thing to remember with SEO is that it is constantly changing. From tactics and strategies, to the formulas search engines are using, SEO is always developing and if...
No matter what industry you are in, or what type of brand you are managing—one of the biggest and most important things that you will need to do is have a good relationship with your customers. One of your biggest goals should always be to develop...
Let’s see what happens when you find an article you really like from another website. You copy and paste that article to your website. “Don’t worry, I gave them credit at the bottom of the blog article.” (Common courtesy, right?) This action hurts your ranking on...
In the world of social media, there are different platforms designed with different uses in mind. Twitter is for keeping up with trending news, Instagram is for photos...
The goal of your website should be to get more leads and to help bring more business to your company—plain and simple. However, if your website isn’t performing in the way that you want it to, then it may be time for a little website...
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