Ever since the term “social media” came into our modern world a few years ago—nothing has been the same. However, in addition to bringing about new ways of communicating and new forms of engagement and advertising—social media has also developed a new type of language. As social media...
There is no denying that social media has become one of the most utilized forms of communication in our world today. And while many people use the platform for social interactions—now more and more businesses are realizing it is one of their most valuable tools for reaching out...
When it comes to employing a brand-new marketing strategy for your company, it is easy to get overwhelmed by all of the new marketing trends, approaches and philosophies that are out there. With all of the different marketing approaches, it can be easy to get swept up by...
When it comes to developing your brand identity, there are so many things that go in to the process. You want you brand to stand out, to be consistent and of course, you want it to have a human approach. Humanizing your brand is an essential component of...
Search Engine Optimization and Pay Per Click advertising are both effective methods for generating consumer buzz, but they encompass different approaches. Both strategy's yield similar outcomes, and there are pros and cons to each depending on what the organization aims to accomplish. SEO Pros and Cons Search...
Most small businesses know that Facebook can be a powerful tool when it comes to marketing your business. The great thing about Facebook is that it can help you create stronger connections with your current or potential customers and establish more of a relationship with...
Interested in learning more about A/B Testing? This is a popular, and effective method for helping you figure out the best online promotional and marketing strategies for your business. The best thing about A/B Testing is that it can be used to test everything from your...
A strong SEO strategy is always an important component in any successful online marketing strategy. However, the most important thing to remember with SEO is that it is constantly changing. From tactics and strategies, to the formulas search engines are using, SEO is always developing and if...
The goal of your website should be to get more leads and to help bring more business to your company—plain and simple. However, if your website isn’t performing in the way that you want it to, then it may be time for a little website...
Email marketing campaigns are one of the most popular and effective marketing approaches out there. However, the average person receives about 75 non-spam emails per day, so how do you make sure that your email gets opened by current or potential customers? How do you...