The goal of your website should be to get more leads and to help bring more business to your company—plain and simple. However, if your website isn’t performing in the way that you want it to, then it may be time for a little website...
Email marketing campaigns are one of the most popular and effective marketing approaches out there. However, the average person receives about 75 non-spam emails per day, so how do you make sure that your email gets opened by current or potential customers? How do you...
SEO, or Search Engine Optimization, is essential if you are looking to improve your visibility in search engines. If you want to appear in search engine results and want to make sure that potential customers are able to find you—then you need to create an SEO plan....
Chances are, you have heard about the highly publicized Google+ shut down. However, while many people have been hearing about the shutdown, not everyone really knows what it means and how it can impact their personal and professional use of the platform. Google+ was shut down due to...
If your small business, medical, legal office or restaurant is looking for a way to take your business to the next level and get new clients and patients that will help grow your business—then chances are you may be feeling overwhelmed. After all, you have...
When it comes to marketing and advertising, there is nothing that can influence people to make decisions quite like emotion. In fact, most studies support the idea that emotional responses to ads are more influential when it comes to brand decisions than the content of...
Being a small business owner can be a huge challenge—no matter what type of business you are running. In addition to delivering your product or service, you also need to manage day-to-day operations and of course work on marketing and growing that business. These are...
As an owner of a medical practice, you have so many different responsibilities on your plate. You not only need to care for your patients, but you also need to run a successful business. Most individuals in this situation understandably struggle with marketing and growing...
Landing pages are an important component in any sales or marketing effort. These pages are standalone pages designed to encourage people to take action. Whether they are signing up for an account, buying something or downloading a guide, a landing page is all about action. So,...
As every business owner knows, it is so important to be able to improve your sales pipeline. Your goal should always be to help turn people into leads and leads into paying customers. However, while improving your sales pipeline is important, it isn’t always as easy as...
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