If you want to get noticed on the vast world wide web—then your website needs to be able to rank. You may have a beautiful, professionally-designed website with expert content—but if people can’t find that website, you won’t get any new clients or sales. You aren’t...
When it comes to marketing and advertising, there is nothing that can influence people to make decisions quite like emotion. In fact, most studies support the idea that emotional responses to ads are more influential when it comes to brand decisions than the content of...
Being a small business owner can be a huge challenge—no matter what type of business you are running. In addition to delivering your product or service, you also need to manage day-to-day operations and of course work on marketing and growing that business. These are...
As an owner of a medical practice, you have so many different responsibilities on your plate. You not only need to care for your patients, but you also need to run a successful business. Most individuals in this situation understandably struggle with marketing and growing...
Landing pages are an important component in any sales or marketing effort. These pages are standalone pages designed to encourage people to take action. Whether they are signing up for an account, buying something or downloading a guide, a landing page is all about action. So,...
As every business owner knows, it is so important to be able to improve your sales pipeline. Your goal should always be to help turn people into leads and leads into paying customers. However, while improving your sales pipeline is important, it isn’t always as easy as...
Every business needs to have some type of marketing plan, and therefore some type of marketing budget. However, this is one of the most challenging business expenses to budget for, because the average business owner doesn’t have a great understanding of the costs of most...
Your website is the foundation of all of your digital marketing efforts. After all, when marketing online, all roads lead back to your website. This is why it is so important that every user visiting your site, whether they are an existing or a potential...
Chances are, we don’t have to sit here and tell you how important e-commerce engagement is. After all, when it comes to marketing, there is nothing as important as forming a connection with the people who visit your website. While most business owners know that e-commerce engagement is...
Every business owner knows that in today’s market, it is essential to have a high-quality, easy-to-navigate website. However, when it comes to finally sitting down and making that website, there is one major dilemma that business owners often have—do they use Wix or do they...