As we begin welcoming in 2020—there is a lot to be excited about with the new year, particularly when it comes to some of the new social media trends we will be seeing. Social media has not only once again made a giant impact on...
As most businesses today know, having the right online marketing plan is essential to growing any company. And a big part of that online marketing initiative is utilizing social media as part of your strategy. However, with so many different social media accounts out there—it can be difficult to...
Ever since the term “social media” came into our modern world a few years ago—nothing has been the same. However, in addition to bringing about new ways of communicating and new forms of engagement and advertising—social media has also developed a new type of language. As social media...
When it comes to employing a brand-new marketing strategy for your company, it is easy to get overwhelmed by all of the new marketing trends, approaches and philosophies that are out there. With all of the different marketing approaches, it can be easy to get swept up by...
When it comes to expanding your online presence in today’s market, there is still no better tool than search engine optimization (SEO). Even though SEO has been around for a long time, it is still extremely important when it comes to getting your website to appear on Google search...
Most small businesses know that Facebook can be a powerful tool when it comes to marketing your business. The great thing about Facebook is that it can help you create stronger connections with your current or potential customers and establish more of a relationship with...
No matter what industry you are in, or what type of brand you are managing—one of the biggest and most important things that you will need to do is have a good relationship with your customers. One of your biggest goals should always be to develop...
In the world of social media, there are different platforms designed with different uses in mind. Twitter is for keeping up with trending news, Instagram is for photos...
SEO, or Search Engine Optimization, is essential if you are looking to improve your visibility in search engines. If you want to appear in search engine results and want to make sure that potential customers are able to find you—then you need to create an SEO plan....
If you aren’t yet familiar with the term social listening—it is one of the biggest and most important movements in the world of online marketing right now. Simply put, social listening allows businesses to learn about their customers’ social behavior. This can mean anything from what...
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