Consumer Reviews allow a business to thrive in today's technology-centric world, but they can also be the cause for a business to fail if not managed correctly. The key is to promote positive reviews and show empathy when dealing with negative ones. HubSpot Research found that consumers...
In the world of social media, there are different platforms designed with different uses in mind. Twitter is for keeping up with trending news, Instagram is for photos...
Let’s be honest, most people would agree that they get way too many emails, and while most of us feel like we are getting too many emails from the companies that we frequent, it is important to understand as a business owner why a welcome email is...
SEO, or Search Engine Optimization, is essential if you are looking to improve your visibility in search engines. If you want to appear in search engine results and want to make sure that potential customers are able to find you—then you need to create an SEO plan....
Lead generation is such an essential part of growing any business—no matter what industry you may be in. This is especially important for those running small businesses, including health care practices, where every lead has the potential to bring in significant revenue. However, with all of...
As every business owner knows, it is so important to be able to improve your sales pipeline. Your goal should always be to help turn people into leads and leads into paying customers. However, while improving your sales pipeline is important, it isn’t always as easy as...
Chances are, we don’t have to sit here and tell you how important e-commerce engagement is. After all, when it comes to marketing, there is nothing as important as forming a connection with the people who visit your website. While most business owners know that e-commerce engagement is...
Social media marketing is the key to helping your business succeed. With 77 percent of Americans having a social media profile, you are bound to come across your ideal audience. Many businesses strive to increase their engagement on social media, but it’s not easy. Here...
Facebook just announced that 50 million user’s data is at risk. The company announced on Friday, September 28, 2018 that their engineering team discovered a security issue that had exposed close to 50 million users data. The company issued a press release stating, “We’re taking...
So, you want to post some video content to your Facebook page? There is no denying that video content is an excellent form of online marketing, but the truth of the matter is, video marketing on Facebook has recently changed their algorithm. Due to these...
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