In these modern times, healthcare is in a hard place- with increasingly-severe economic issues, more consumers are choosing to partially or entirely cut any medical or healthcare costs. With many top experts predicting an incoming recession, these economic issues may only deteriorate for everybody. All of...
Companies cannot just download images from a Google search or social media and use them on their website or printed materials. There needs to be permission from the photographer for use and in most cases, a license for use needs to be issued. Photographers are contracting...
You can find many types of Google Ads, with each one being able to increase traffic to your website. However, their effectiveness varies depending on the product you are choosing. Google Search Ads When you browse a keyword on Google, text results are often the first to...
In the world of online marketing, there are very few concepts that are as powerful, or at times as tricky as search engine optimization, or SEO. This term, while complex, is all about getting your brand to that coveted top-spot on Google. Whether you have...
Your website is the heart and soul of your company’s online presence and all of your digital marketing efforts. While most companies, at this point, have operated a successful website for years—it doesn’t mean that all websites are created equal and it doesn’t mean that...
No matter what industry your business may be in, when you need to market your business, there is no better place to take your efforts than the world wide web. Unfortunately, a lot of businesses have the same idea, making it difficult to stay competitive...
When it comes to getting ahead in today’s digital marketing world, it is important to use proven strategies to help you and your company stay competitive in the online marketplace. However, in addition to finding sustainable and purpose-driven approaches, it is essential to keep your...
Blog writing to engage new leads and improve your company’s organic SEO ranking is a standard practice in digital marketing. So often, people try to find shortcuts to make their content more engaging and improve web traffic conversion to new customers. An emerging practice is...
As 2021 comes to a close, it is only natural to reflect on this very unique past year. To say that 2021 was a bounce-back year from the pandemic is an overstatement. For some businesses, this year was a rebuilding year, but to others, it...
I recently had a client give a referral to a colleague. When the referral went to my website, the Norton Antivirus software on his computer blocked it and indicated that my website is a “known dangerous website.”Of course, this is not a great first impression,...
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