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Landing pages are an important component in any sales or marketing effort. These pages are standalone pages designed to encourage people to take action. Whether they are signing up for an account, buying something or downloading a guide, a landing page is all about action. So,...

There is no denying that Instagram is one of the biggest and more used social media platforms out there today. Every business owner looking for a strong social media presence needs to have a great Instagram account. However, this isn’t always as easy as it...

As every business owner knows, it is so important to be able to improve your sales pipeline. Your goal should always be to help turn people into leads and leads into paying customers. However, while improving your sales pipeline is important, it is isn’t always as easy...

Every business needs to have some type of marketing plan, and therefore some type of marketing budget. However, this is one of the most challenging business expenses to budget for, because the average business owner doesn’t have a great understanding of the costs of most...

Your website is the foundation of all of your digital marketing efforts. After all, when marketing online, all roads lead back to your website. This is why it is so important that every user visiting your site, whether they are an existing or a potential...

Chances are, we don’t have to sit here and tell you how important e-commerce engagement is. After all, when it comes to marketing, there is nothing as important as forming a connection with the people who visit your website.  While most business owners know that e-commerce engagement is...

Every business owner knows that in today’s market, it is essential to have a high-quality, easy-to-navigate website. However, when it comes to finally sitting down and making that website, there is one major dilemma that business owners often have—do they use Wix or do they...

2019 is here, which means there will be new digital marketing trends that are going to shape and dictate the market.  While there is no official way to tell how 2019 is going to go or what the new year will bring—we do have some pretty...

The end of 2018 is just right around the corner, which means we are about to embark on a new year and all of the new trends that come with it.  For those focused on the marketing realm, the beginning of 2019 not only means...

Owning and running your business’s website is undoubtedly important.  However, there is so much more to running a business than just putting a website on the web and letting it be.  You need to be checking whether or not your site is doing its job...