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When it comes to managing your business’s reputation, there are so many things that you can do in order to make sure the image you are putting out there is the right image. Reputation management is an important part of online marketing and creating your...

Ever since TikTok first came on the market, it has completely taken the social media industry by storm. If you aren't already familiar with these super-short and spunky videos, they are trendy among young users who love expressing their creativity on this platform. TikTok has...

When it comes to promoting your own business, every company owner knows it is essential to put your best foot forward. This is not only true when it comes to how you interact face-to-face with your customers—but how you present yourself online. It is crucial...

When it comes to marketing your niche business, you may think that social media is too big of a pond for your small business to thrive in. However, that doesn’t have to be the case. If you operate a business in a niche market, it can in fact...

In the world of social media, there are so many different trends, schools of thought and myths out there that anyone can fall victim to. Simply put, with social media it can be difficult to tell what the truth is and what is more of a social media...

There are a lot of things to worry about when it comes to creating the perfect social media page for your company. But should aesthetic be one of them? There are more companies than ever that are creating a set “theme” for their business’ home page and paying...

As we begin welcoming in 2020—there is a lot to be excited about with the new year, particularly when it comes to some of the new social media trends we will be seeing. Social media has not only once again made a giant impact on...