Every business needs to have some type of marketing plan, and therefore some type of marketing budget. However, this is one of the most challenging business expenses to budget for, because the average business owner doesn’t have a great understanding of the costs of most...
Your website is the foundation of all of your digital marketing efforts. After all, when marketing online, all roads lead back to your website. This is why it is so important that every user visiting your site, whether they are an existing or a potential...
Chances are, we don’t have to sit here and tell you how important e-commerce engagement is. After all, when it comes to marketing, there is nothing as important as forming a connection with the people who visit your website. While most business owners know that e-commerce engagement is...
Every business owner knows that in today’s market, it is essential to have a high-quality, easy-to-navigate website. However, when it comes to finally sitting down and making that website, there is one major dilemma that business owners often have—do they use Wix or do they...
2019 is here, which means there will be new digital marketing trends that are going to shape and dictate the market. While there is no official way to tell how 2019 is going to go or what the new year will bring—we do have some pretty...
The end of 2018 is just right around the corner, which means we are about to embark on a new year and all of the new trends that come with it. For those focused on the marketing realm, the beginning of 2019 not only means...
Owning and running your business’s website is undoubtedly important. However, there is so much more to running a business than just putting a website on the web and letting it be. You need to be checking whether or not your site is doing its job...
Failing to plan is the same as planning to fail. When business slows down, small business owners tend to make knee-jerk reactions to marketing, and often those reactions do not produce as good of results as a well thought out plan will. As a small business...
When it comes to growing your business, there is no denying that one of the most important responsibilities you have is to convert leads into customers. After all, in order to grow your business, you need customers. However, converting leads is often harder than it seems....
A great online marketing campaign can make all of the difference in the success of your business. However, when it comes to launching a new campaign and your attempt to get the attention of new customers—you likely have one major decision in front of you: whether...