Our Leadership Team

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Core Values

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Building a better tomorrow together.

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Fearless pursuit of ___________.

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Freedom, confidence, growth.

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Heather Frigaard

Founder, CEO

Heather is a relationship marketing expert with over 25 years of experience. She began her corporate career with a Fortune 500 company, which included a national expansion of a new regional market in the state of Texas. Through business mentoring and consumer behaviors along with marketing skills derived from experience, she founded Life in Motion in 2011. Life In Motion has assisted hundreds of companies in increasing their ROI and developing a loyal customer following while playing a pivotal role in their online reputation as being recognized as an industry expert in their field.

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Tirzah Kyle

Creative Director

Tirzah is Life In Motion’s creative expert. She has specialized in branding, visual marketing, and the user experience since 2015. Each time she takes on a project, she feels honored to be a part of taking a client’s business model and helping to communicate it to a client’s target audience. She feels that one of the keys to Life In Motion’s success and incredibly high retention rate is that Life In Motion prioritizes building collaborative partnerships with their clients to create success together. She is proud to be part of a team where each member is passionate and takes ownership and pride in their work. When she is not working, you can find her doing some kind of active outdoor activity with her husband and her huge, sweet dog or possibly recovering from a CrossFit workout.

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Tori Frigaard

Digital Marketing Director

Facebook Blueprint Certified

Tori is Life In Motion’s digital marketing guru. She has specialized in Search Engine Optimization (SEO) and Social Media Marketing for Life In Motion since 2016. She enjoys that she gets to help others and their livelihoods succeed. She loves seeing her clients succeed and feels she is most successful when her clients are successful. Tori is proud to be a leader on the Life In Motion team, where customer service is at the forefront of the company and where each team member takes pride in their work and does everything they can for the client’s success. Outside of work, Tori enjoys hanging out with her fiance and her three pups (also known as “the pack”). She also enjoys working out and outdoor activities like hiking and camping, and on most evenings, you will find her enjoying a good book.