Managing your own marketing plan cannot only be a big undertaking, but it can be an expensive one as well. This is particularly true if you have dedicated an entire employee (and an entire employee’s salary) towards managing your marketing efforts. If you are currently...
When it comes to developing a social media marketing strategy that works for your company, there is no end to the different approaches and tactics that small business owners can take. However, one of the most effective, and most lucrative approaches is to offer some...
Social media marketing has become one of the most talked-about marketing approaches in recent years. It is also one of the most debated topics to ever hit the marketing world. A great deal of this debate comes from the fact that it is much more...
A few years ago, when Snapchat first hit the scene, it was one of the fastest growing social media platforms that the market had ever seen. The premise behind the app was revolutionary, and it provided a whole new way to reach audiences. However, there...
Marketing your legal practice can be a challenging undertaking. Lawyers and attorneys need to take a different approach to online marketing than other types of businesses, yet finding the time to dedicate to these marketing efforts can be a challenge. You need to know what...
Marketing as a healthcare provider can be a difficult task. Doctors have so much on their plates with caring for their patients, that it can be difficult for them to find the time to develop the right marketing plan or to understand the who they...
When famed YouTube star Logan Paul, made headlines earlier this year it wasn’t for his quirky antics or a fun new online video. The internet personality was under an extreme amount of scrutiny when he released a video on his channel that detailed a visit...
Facebook advertising has become one of the most prominent forms of online marketing in recent years. While a Facebook ad campaign can be a great way to promote your business and to start bringing new clients in the door, making a Facebook Ad isn’t always...
For today’s small business owners, the demands of running your own company not only include keeping your business up and running day-to-day but growing your brand as well. Growing in today’s competitive market is no easy task, but if you want to keep up with...
When it comes to their business, most business owners know that marketing is an important component in their company’s success. However, marketing, just like many other areas of today’s industry, is changing—and if you want to take advantage, your company needs to change with it. This...