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Social media and SEO might seem like two separate items. They are concepts that seem ever-changing in our world. Brands constantly fight over that top spot in the search results. How are you supposed to stand out amongst the others? That’s where the integration of...

Testimonials are a vital part of any business. If you can get customers and companies to acknowledge your service as excellent, you can gain additional business thanks to the association. However, it can be tricky to determine the ideal questions to ask. How can you...

The most critical part of success is growing your business. However, it can be tricky to determine the best methods for growth on your own. Many recommend a digital agency - but taking that step can be scary. Is there a valid rationale for hiring...

It’s critical to be intelligent with your financial decisions when advertising your brand. If you spend too much and have no success, it’s like throwing money away. However, it can be tricky to determine the best way to stretch your dollar. How can you get...

In this age of ever-changing technology, no industry has adapted as thoroughly to the internet as marketing. More digital space means that ads have more opportunities to reach consumers, but this comes with a problem- with how large and connected the internet is, you may not...

Every generation feels some nostalgia for their youth. In the 2000s, much of this nostalgia caters to the 1980s. Generation X and Millennials, who grew up in this time frame, constitute a significant portion of the world’s adults. A “throwback,” or nostalgic, theme has become the basis...

In these modern times, healthcare is in a hard place- with increasingly-severe economic issues, more consumers are choosing to partially or entirely cut any medical or healthcare costs. With many top experts predicting an incoming recession, these economic issues may only deteriorate for everybody. All of...

More and more businesses are hopping on all the social media trends whether they have a professional look on Instagram or are making wacky videos on Tik Tok. If more and more businesses are turning to the digital world, there must be a reason, right? Brands...

If you want to appeal to younger audiences, you have to know who that audience is. Gen Z is currently the second to the youngest generation, ranging from preteens in middle school to adults that have recently finished college. Gen Z is the prime audience that...

When you work in advertising, making a mistake can be a terrifying experience. Something went wrong or something was shown too soon. Having things go right is usually wanted by brands to make sure that they don’t get criticized by their audience. But did you know...