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More and more businesses are hopping on all the social media trends whether they have a professional look on Instagram or are making wacky videos on Tik Tok. If more and more businesses are turning to the digital world, there must be a reason, right? Brands...

If you want to appeal to younger audiences, you have to know who that audience is. Gen Z is currently the second to the youngest generation, ranging from preteens in middle school to adults that have recently finished college. Gen Z is the prime audience that...

When you work in advertising, making a mistake can be a terrifying experience. Something went wrong or something was shown too soon. Having things go right is usually wanted by brands to make sure that they don’t get criticized by their audience. But did you know...

If you receive a domain renewal notice in the mail, it’s a scam. Domain renewal services do not send renewal notices through the mail. They always come in email. All domain renewals and purchases are completed online. The invoice will always be emailed to you....

Companies cannot just download images from a Google search or social media and use them on their website or printed materials. There needs to be permission from the photographer for use and in most cases, a license for use needs to be issued. Photographers are contracting...

Emails are still a prevalent component of a solid marketing strategy. It can generate about 90% of traffic and the majority of companies' revenue. While this may sound great, introducing an audience to your newsletter list can be difficult. It takes persistent effort to compete against...

Social Media trends are constantly subject to change. Staying ahead of these trends and anticipating them before they arise can improve your SEO ranking. Due to constant changes in social media trends, platforms that would once get tons of engagement would lose their relevancy as...

Many business owners and marketers wonder if a custom application can benefit their business. In short, a custom application allows a business to reach out to its audience innovatively. Businesses with a service-based product can especially find custom applications helpful, as they can perform as...

You can find many types of Google Ads, with each one being able to increase traffic to your website. However, their effectiveness varies depending on the product you are choosing. Google Search Ads When you browse a keyword on Google, text results are often the first to...