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Now that November has come, it is a good time to prepare your goals and plans for the month ahead with all of the business opportunities that lay before you. Some companies forget that November is an ideal time to drum up good business plan...

More and more businesses are hopping on all the social media trends whether they have a professional look on Instagram or are making wacky videos on Tik Tok. If more and more businesses are turning to the digital world, there must be a reason, right? Brands...

When it comes to getting ahead in today’s digital marketing world, it is important to use proven strategies to help you and your company stay competitive in the online marketplace. However, in addition to finding sustainable and purpose-driven approaches, it is essential to keep your...

When it comes to promoting your own business, every company owner knows it is essential to put your best foot forward. This is not only true when it comes to how you interact face-to-face with your customers—but how you present yourself online. It is crucial...

In the world of social media, there are so many different trends, schools of thought and myths out there that anyone can fall victim to. Simply put, with social media it can be difficult to tell what the truth is and what is more of a social media...

As most businesses today know, having the right online marketing plan is essential to growing any company. And a big part of that online marketing initiative is utilizing social media as part of your strategy. However, with so many different social media accounts out there—it can be difficult to...

Ever since the term “social media” came into our modern world a few years ago—nothing has been the same. However, in addition to bringing about new ways of communicating and new forms of engagement and advertising—social media has also developed a new type of language.  As social media...

When it comes to expanding your online presence in today’s market, there is still no better tool than search engine optimization (SEO). Even though SEO has been around for a long time, it is still extremely important when it comes to getting your website to appear on Google search...

In the world of social media, there are different platforms designed with different uses in mind. Twitter is for keeping up with trending news, Instagram is for photos...

If you aren’t yet familiar with the term social listening—it is one of the biggest and most important movements in the world of online marketing right now. Simply put, social listening allows businesses to learn about their customers’ social behavior. This can mean anything from what...