The short answer is Google…by a LONG shot! Google reviews help with SEO and are much more likely to increase your business with new leads. When a consumer does a Google search, reviews are so prominently displayed that it proves the value Google has placed on...
Business branding is as vital to a business as the name, location, and service offering, especially when you have made any marketing effort or spent any advertising dollars to promote your branding. Your brand is your identity and is one of the first things a...
The purpose of marketing is to bring in new business and drive revenue. What if your lack of new business isn’t that you need more new leads? What if your lack of new business is due to the low conversion of new leads? Marketing campaigns...
There are so many busy small business owners in today’s market that are back and forth over the idea of starting a website. Many businesses, such as doctor’s offices, were once able to thrive entirely on word of mouth and referrals—yet in today’s web based market, that can’t be...
When it comes to managing your business’s reputation, there are so many things that you can do in order to make sure the image you are putting out there is the right image. Reputation management is an important part of online marketing and creating your...
There is no denying that social media is king in today’s world. Life tends to be hard to manage without social media. However, if you are a business owner trying to grow your brand in today’s social media-market, then you will find there are plenty...
When it comes to promoting your own business, every company owner knows it is essential to put your best foot forward. This is not only true when it comes to how you interact face-to-face with your customers—but how you present yourself online. It is crucial...
There are so many businesses that rely on Instagram for their everyday marketing efforts. And they rely on their posts to get lots of attention, and of course, “likes” from their followers. However, Instagram recently announced that they are getting rid of “likes” altogether—a big...
When it comes to marketing your niche business, you may think that social media is too big of a pond for your small business to thrive in. However, that doesn’t have to be the case. If you operate a business in a niche market, it can in fact...
There are a lot of things to worry about when it comes to creating the perfect social media page for your company. But should aesthetic be one of them? There are more companies than ever that are creating a set “theme” for their business’ home page and paying...