Failing to plan is the same as planning to fail. When business slows down, small business owners tend to make knee-jerk reactions to marketing, and often those reactions do not produce as good of results as a well thought out plan will. As a small business...
A great online marketing campaign can make all of the difference in the success of your business. However, when it comes to launching a new campaign and your attempt to get the attention of new customers—you likely have one major decision in front of you: whether...
Social media marketing is the key to helping your business succeed. With 77 percent of Americans having a social media profile, you are bound to come across your ideal audience. Many businesses strive to increase their engagement on social media, but it’s not easy. Here...
When it comes to search engine optimization (SEO) most people know that keywords are essential to making sure that content gets picked up by different search engines. However, what many people don’t realize is that images can be just as powerful when it comes to...
LinkedIn has long been a valuable resource for those in the professional world, providing a comprehensive platform for making and keeping business connections. However, LinkedIn is now about more than just adding contacts to your professional network, with their new ad update, LinkedIn can help...
It may still only be in the middle of the summer, but there is no better time to start thinking about the holidays…more specifically, your holiday marketing plan. In a short few months, the holiday season will be upon us, and everyone will be ready...
When it comes to managing your business’s online presence, one of the first and most important things that you should do is verify your business’s online identity. Even if you have already had an online presence for some time, there have been new Facebook updates...
As most business owners know, your reputation is everything. However, when it comes to managing your online reputation, sometimes it can be more of a challenge than it seems. Just one bad review online can haunt you for a long time, so you want to...
Ever since it first burst on to the scene, it has been one of the most utilized social media platforms in the world, not only for individual users but for businesses as well. When it comes to creating a Twitter content strategy for your business,...
As many people know, Facebook is always looking for ways to improve their platform and bring new features and updates to their millions of users. For marketing professionals and business owners who utilize the social media site to grow their brand, one of the biggest...
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