Author: Life in Motion Marketing

You checked your Google Business Profile and something was off. Your review count dropped overnight. Maybe you lost three. Maybe you lost thirty. No warning. No explanation. No email from Google. If this has happened to your business, you are not alone. Google began aggressively enforcing...

The Search Landscape Just Changed. We Are Already Adapting. Every month, we analyze performance data for each of our SEO clients. We compare month over month, year over year, and we track the metrics that matter: traffic, rankings, impressions, click-through rates, and most importantly, leads. This...

Not All Traffic Loss Is Created Equal Some traffic drops matter. Some do not. The only traffic that actually matters is the traffic that generates leads, phone calls, and booked appointments. Right now, AI Overviews in Google are primarily absorbing clicks on informational queries. Think "what is...