As most marketing experts will tell you—in the world of online promotion and advertising SEO is king—and it has been for some time. While most people have heard of SEO, if you are new to online marketing, you may have some questions about what this term really means....
As most businesses today know, having the right online marketing plan is essential to growing any company. And a big part of that online marketing initiative is utilizing social media as part of your strategy. However, with so many different social media accounts out there—it can be difficult to...
YouTube has been around for years and in that time, the video sharing platform has become one of the largest and most popular websites on the planet. In fact, despite being a video-only platform, it is the second most popular search engine on the internet...
Ever since the term “social media” came into our modern world a few years ago—nothing has been the same. However, in addition to bringing about new ways of communicating and new forms of engagement and advertising—social media has also developed a new type of language. As social media...
When it comes to employing a brand-new marketing strategy for your company, it is easy to get overwhelmed by all of the new marketing trends, approaches and philosophies that are out there. With all of the different marketing approaches, it can be easy to get swept up by...
Search Engine Optimization and Pay Per Click advertising are both effective methods for generating consumer buzz, but they encompass different approaches. Both strategy's yield similar outcomes, and there are pros and cons to each depending on what the organization aims to accomplish. SEO Pros and Cons Search...
When it comes to expanding your online presence in today’s market, there is still no better tool than search engine optimization (SEO). Even though SEO has been around for a long time, it is still extremely important when it comes to getting your website to appear on Google search...
A strong SEO strategy is always an important component in any successful online marketing strategy. However, the most important thing to remember with SEO is that it is constantly changing. From tactics and strategies, to the formulas search engines are using, SEO is always developing and if...
Let’s see what happens when you find an article you really like from another website. You copy and paste that article to your website. “Don’t worry, I gave them credit at the bottom of the blog article.” (Common courtesy, right?) This action hurts your ranking on...
The goal of your website should be to get more leads and to help bring more business to your company—plain and simple. However, if your website isn’t performing in the way that you want it to, then it may be time for a little website...
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