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Owning and running your business’s website is undoubtedly important.  However, there is so much more to running a business than just putting a website on the web and letting it be.  You need to be checking whether or not your site is doing its job...

When most people think about using social media sites for their online marketing efforts—platforms such as Facebook and Instagram are usually the first to come to mind. While the average person may not immediately think about Pinterest for their marketing efforts—this popular photo sharing and...

Social media has become one of the largest platforms for marketing to possible consumers. Why wouldn’t it be? Everyone seems to be on social media these days. Anyone who is marketing on social media has a goal of gaining followers. Not only does a higher...

When it comes to developing a social media marketing strategy that works for your company, there is no end to the different approaches and tactics that small business owners can take. However, one of the most effective, and most lucrative approaches is to offer some...

Social media marketing has become one of the most talked-about marketing approaches in recent years. It is also one of the most debated topics to ever hit the marketing world. A great deal of this debate comes from the fact that it is much more...

A few years ago, when Snapchat first hit the scene, it was one of the fastest growing social media platforms that the market had ever seen. The premise behind the app was revolutionary, and it provided a whole new way to reach audiences. However, there...

Online marketing has become one of the top tools for small businesses today looking to promote their company, bring new customers in and get an edge on their competition. There are more than 28 million small businesses throughout the country, yet 80% of them fail...