Artificial intelligence is transforming how search engines deliver results, and Google is no exception. AI-driven answers are appearing at the top of search, often summarizing information before a user even clicks. But when it comes to local businesses, one truth remains: your Google Business Profile (formerly...
Feeling Bogged Down by Marketing Tasks? Are you tired of spending your day chasing leads, following up on sales, and trying to convert prospects? It might be time to let smart marketing automations work their magic in the background so you can focus on the big-picture...
Your online reputation isn’t just a collection of reviews—it’s a foundation that guides potential customers to choose your business over the competition. Here’s what local consumer research is telling us in 2025: Google Reviews Rule: 83% of consumers rely on Google reviews when choosing a business. Everyone Reads Reviews: Only...
X (Formerly Twitter) in the Musk Era: What Businesses Need to Know Since Elon Musk took over X (formerly Twitter) in 2022, the platform has been anything but boring. If your business relies on it for marketing and communication, you've probably noticed a few changes—some exciting,...
Digital Marketing Trends For 2025 And Beyond: What To Expect And How To Prepare Technology is evolving exponentially, businesses that adapt swiftly will thrive. The coming year will bring new challenges, fresh opportunities, and transformative shifts in the digital marketing landscape. Below, we delve into some...
For business owners, staying visible online is key to attracting customers. But search engine results are changing rapidly, thanks to artificial intelligence (AI). In this guide, we’ll break down what these changes mean and how your business can thrive in this new search landscape. What Is...
Sales funnels are a hot topic in marketing, and for good reason—they can be a powerful tool for turning leads into loyal customers. However, many businesses invest in sales funnels only to see disappointing results. Why? Without the right strategy, tools, and execution, sales funnels...
Marketing can feel overwhelming—ever-changing trends, new platforms, and sky-high customer expectations. But at Life in Motion Marketing (LIM Marketing), we make it manageable (and fun!). Founded by Heather Frigaard, a former Fortune 500 strategist, LIM Marketing has spent over a decade helping businesses grow, connect, and succeed. Think...
If your website is getting little to no visitors, it usually comes down to a few simple issues: #1. Your site isn’t showing up in search results. #2. There’s not enough valuable content. #3. The design or user experience is lacking. #4. You don’t have an effective marketing strategy. 1....
Generating leads is essential for the growth and success of any B2B company. Leads are potential customers who show interest in your products or services. So, how can you attract these valuable prospects? Here are some effective lead generation techniques that can help your B2B...