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Lead generation is such an essential part of growing any business—no matter what industry you may be in. This is especially important for those running small businesses, including health care practices, where every lead has the potential to bring in significant revenue. However, with all of...

As an owner of a medical practice, you have so many different responsibilities on your plate. You not only need to care for your patients, but you also need to run a successful business. Most individuals in this situation understandably struggle with marketing and growing...

Every business needs to have some type of marketing plan, and therefore some type of marketing budget. However, this is one of the most challenging business expenses to budget for, because the average business owner doesn’t have a great understanding of the costs of most...

Each year there are new digital marketing trends that are going to shape and dictate the market.  While there is no official way to tell how 2019 is going to go or what the new year will bring—we do have some pretty strong predictions on what...

The end of 2018 is just right around the corner, which means we are about to embark on a new year and all of the new trends that come with it.  For those focused on the marketing realm, the beginning of 2019 not only means...

Owning and running your business’s website is undoubtedly important.  However, there is so much more to running a business than just putting a website on the web and letting it be.  You need to be checking whether or not your site is doing its job...

A great online marketing campaign can make all of the difference in the success of your business. However, when it comes to launching a new campaign and your attempt to get the attention of new customers—you likely have one major decision in front of you: whether...

Facebook just announced that 50 million user’s data is at risk. The company announced on Friday, September 28, 2018 that their engineering team discovered a security issue that had exposed close to 50 million users data. The company issued a press release stating, “We’re taking...

So, you want to post some video content to your Facebook page? There is no denying that video content is an excellent form of online marketing, but the truth of the matter is, video marketing on Facebook has recently changed their algorithm. Due to these...

When it comes to keeping your business relevant in today’s high-tech market, it is important that you are always looking for the latest and greatest developments to keep your business ahead of the curve. One of the many things that you may want to consider...