In this age of ever-changing technology, no industry has adapted as thoroughly to the internet as marketing. More digital space means that ads have more opportunities to reach consumers, but this comes with a problem- with how large and connected the internet is, you may not...
Every generation feels some nostalgia for their youth. In the 2000s, much of this nostalgia caters to the 1980s. Generation X and Millennials, who grew up in this time frame, constitute a significant portion of the world’s adults. A “throwback,” or nostalgic, theme has become the basis...
In these modern times, healthcare is in a hard place- with increasingly-severe economic issues, more consumers are choosing to partially or entirely cut any medical or healthcare costs. With many top experts predicting an incoming recession, these economic issues may only deteriorate for everybody. All of...
More and more businesses are hopping on all the social media trends whether they have a professional look on Instagram or are making wacky videos on Tik Tok. If more and more businesses are turning to the digital world, there must be a reason, right? Brands...
Having the right logo is super important in getting your brand seen and recognized by the masses. But did you know that there is so much more that goes into branding than just the logo? Having a great logo is a perfect starting point, but...
If you receive a domain renewal notice in the mail, it’s a scam. Domain renewal services do not send renewal notices through the mail. They always come in email. All domain renewals and purchases are completed online. The invoice will always be emailed to you....
Companies cannot just download images from a Google search or social media and use them on their website or printed materials. There needs to be permission from the photographer for use and in most cases, a license for use needs to be issued. Photographers are contracting...
Emails are still a prevalent component of a solid marketing strategy. It can generate about 90% of traffic and the majority of companies' revenue. While this may sound great, introducing an audience to your newsletter list can be difficult. It takes persistent effort to compete against...
Social Media trends are constantly subject to change. Staying ahead of these trends and anticipating them before they arise can improve your SEO ranking. Due to constant changes in social media trends, platforms that would once get tons of engagement would lose their relevancy as...
In the world of online marketing, there are very few concepts that are as powerful, or at times as tricky as search engine optimization, or SEO. This term, while complex, is all about getting your brand to that coveted top-spot on Google. Whether you have...