If you are a small business owner, it feels like every conversation these days includes the word ChatGPT. This powerful artificial intelligence, or AI, has changed how we think about information. People are using it like a new kind of search engine, asking it questions...
As artificial intelligence becomes more embedded in marketing technology, the role of the marketing manager is undergoing a transformation. No longer just campaign overseers or analytics interpreters, today’s marketing leaders are being called to rethink what it means to lead in an AI-driven environment. But this...
Lately, you may have seen marketing companies claiming they can “optimize your website so ChatGPT recommends you” or offering “ChatGPT SEO packages.” It sounds futuristic, promising, and maybe even a little too good to be true—and that’s because it is. Here’s the truth: ChatGPT is not a...
The economy is always changing, and with new challenges comes the need for businesses to adapt quickly. In 2025, rising costs, changing customer habits, and increasing competition will put pressure on companies to be more agile and efficient. So, what’s the key to surviving and...
This article is all about explaining the basics of how to organize a process for turning people who are interested in your business into happy customers. We will explain three simple steps: getting contact information, following a clear plan, and keeping in touch. What Is Lead Capture? Lead...
In the ever-evolving landscape of digital marketing, brands are constantly seeking innovative ways to engage with their target audience and drive meaningful results. One strategy that has gained significant traction in recent years is influencer marketing—the practice of partnering with individuals who have a dedicated...
In today's digital landscape, content is king. A well-crafted and strategically executed content marketing strategy can be a game-changer for businesses seeking to engage their target audience, build brand awareness, and drive conversions. At Life in Motion, we understand the power of content marketing and...
Now that November has come, it is a good time to prepare your goals and plans for the month ahead with all of the business opportunities that lay before you. Some companies forget that November is an ideal time to drum up good business plan...
Owning and running your business’s website is undoubtedly important. However, there is so much more to running a business than just putting a website on the web and letting it be. You need to be checking whether or not your site is doing its job...