Your online reputation isn’t just a collection of reviews—it’s a foundation that guides potential customers to choose your business over the competition. Here’s what local consumer research is telling us in 2025: Google Reviews Rule: 83% of consumers rely on Google reviews when choosing a business. Everyone Reads Reviews: Only...
This article is all about explaining the basics of how to organize a process for turning people who are interested in your business into happy customers. We will explain three simple steps: getting contact information, following a clear plan, and keeping in touch. What Is Lead Capture? Lead...
Unbelievable Ways Businesses Are Using AI You Won't Believe Exist The AI revolution is not coming; it's already here, and it's transforming businesses in ways you wouldn't believe. Artificial intelligence is no longer a futuristic fantasy; it's a practical tool transforming companies' operations, from customer service...
X (Formerly Twitter) in the Musk Era: What Businesses Need to Know Since Elon Musk took over X (formerly Twitter) in 2022, the platform has been anything but boring. If your business relies on it for marketing and communication, you've probably noticed a few changes—some exciting,...
Digital Marketing Trends For 2025 And Beyond: What To Expect And How To Prepare Technology is evolving exponentially, businesses that adapt swiftly will thrive. The coming year will bring new challenges, fresh opportunities, and transformative shifts in the digital marketing landscape. Below, we delve into some...
Meta's Plan to Attract TikTok Users & How You Can Take Advantage of the Shift With TikTok facing drama in the U.S. over potential bans and legal challenges, Meta—the company behind Facebook and Instagram—is making big moves to attract TikTok creators and their audiences. From new...
Have you ever thought about marketing your business through Facebook Groups? These groups offer a unique opportunity to connect with an engaged audience actively discussing topics related to your products or services. Members in these communities often seek advice, share recommendations, and participate in lively...
For business owners, staying visible online is key to attracting customers. But search engine results are changing rapidly, thanks to artificial intelligence (AI). In this guide, we’ll break down what these changes mean and how your business can thrive in this new search landscape. What Is...
Sales funnels are a hot topic in marketing, and for good reason—they can be a powerful tool for turning leads into loyal customers. However, many businesses invest in sales funnels only to see disappointing results. Why? Without the right strategy, tools, and execution, sales funnels...
Marketing can feel overwhelming—ever-changing trends, new platforms, and sky-high customer expectations. But at Life in Motion Marketing (LIM Marketing), we make it manageable (and fun!). Founded by Heather Frigaard, a former Fortune 500 strategist, LIM Marketing has spent over a decade helping businesses grow, connect, and succeed. Think...
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