Have you ever been influenced to buy something by a celebrity or an “influencer” on social media? Maybe it was a grocery delivery service, a new type of vitamin, or a pair of jeans. Most of us have been there before. We see someone else, with...
When it comes to getting ahead in today’s digital marketing world, it is important to use proven strategies to help you and your company stay competitive in the online marketplace. However, in addition to finding sustainable and purpose-driven approaches, it is essential to keep your...
Blog writing to engage new leads and improve your company’s organic SEO ranking is a standard practice in digital marketing. So often, people try to find shortcuts to make their content more engaging and improve web traffic conversion to new customers. An emerging practice is...
As 2021 comes to a close, it is only natural to reflect on this very unique past year. To say that 2021 was a bounce-back year from the pandemic is an overstatement. For some businesses, this year was a rebuilding year, but to others, it...
I recently had a client give a referral to a colleague. When the referral went to my website, the Norton Antivirus software on his computer blocked it and indicated that my website is a “known dangerous website.”Of course, this is not a great first impression,...
Jake Paul is one of the highest-paid American social media personalities. He has over 20 million YouTube subscribers and a successful track record of drawing attention to himself and his brand through controversial schemes. His latest endeavor is to enter the professional boxing world. Infamy is...
I think we can all agree that 2020 was a devastating year for so many personally and professionally. The punch line repeated over and over again last year when something bad happened was “well, it’s 2020”. Here are some tips we think can make 2021...
Believe it or not, buying likes and followers is still a problem. We're not sure who is handing out the advice that false engagement on a social media post will help get you noticed online, but we're here to tell you to STOP. This is...
We get it. With this new digital generation entering the workforce, it may seem tempting to deploy some tips and tricks that make kids and teenagers famous on Instagram or TikTok. But what works for a fifteen-year-old dancer won’t always work for a business. As a...
I have recently seen an uptick in requests to give ownership of my business page, Life in Motion, to someone who is not associated with my business. The phone number provided is often invalid, and the Gmail account has limited information, so I have no...
