We get it. With this new digital generation entering the workforce, it may seem tempting to deploy some tips and tricks that make kids and teenagers famous on Instagram or TikTok. But what works for a fifteen-year-old dancer won’t always work for a business. As a...
In April 2020, Apple discovered that Chinese-owned TikTok was secretly accessing the last universal clipboard save on users' devices. Apple's response was to release an update that will notify users with a warning when an app has read your last clipboard save, but they will...
When COVID hit, businesses were forced to evaluate every expense they had to weather the shutdown. With the uncertainty of the length of this shutdown, consumer's behaviors and buying patterns are challenging to predict. Now that we have almost three months of consumer data, we...
It seems nearly every industry took a hit in some way or another during the COVID-19 crisis, especially during April. As the state of Texas begins to reopen in phases, we have been assessing what steps businesses – especially those with unique specialties that either...
The purpose of marketing is to bring in new business and drive revenue. What if your lack of new business isn’t that you need more new leads? What if your lack of new business is due to the low conversion of new leads? Marketing campaigns...
If you want to make sure your company’s name is really getting out there and that you are reaching as many potential customers as possible, then you need to be on social media. And while many companies today have already mastered Facebook and Instagram posts, one of the most...
There is no denying that social media is king in today’s world. Life tends to be hard to manage without social media. However, if you are a business owner trying to grow your brand in today’s social media-market, then you will find there are plenty...
There are so many businesses that rely on Instagram for their everyday marketing efforts. And they rely on their posts to get lots of attention, and of course, “likes” from their followers. However, Instagram recently announced that they are getting rid of “likes” altogether—a big...
When it comes to marketing your niche business, you may think that social media is too big of a pond for your small business to thrive in. However, that doesn’t have to be the case. If you operate a business in a niche market, it can in fact...
In the world of social media, there are so many different trends, schools of thought and myths out there that anyone can fall victim to. Simply put, with social media it can be difficult to tell what the truth is and what is more of a social media...