In the world of online marketing, there are very few concepts that are as powerful, or at times as tricky as search engine optimization, or SEO. This term, while complex, is all about getting your brand to that coveted top-spot on Google. Whether you have...
Think about some of the most memorable experience you’ve ever had. Maybe it was your wedding day, or an unforgettable vacation, or visiting an indulgent spa. Chances are, you can remember them pretty well still, even if they happened long ago. That’s because positive experiences...
When you own and operate your own e-commerce business, nothing is as important as getting lots of traffic to your website. Lots of traffic can turn into lots of business for your brand. But the problem often is—how do you get that increased e-commerce website...
Have you ever been influenced to buy something by a celebrity or an “influencer” on social media? Maybe it was a grocery delivery service, a new type of vitamin, or a pair of jeans. Most of us have been there before. We see someone else, with...
When it comes to getting ahead in today’s digital marketing world, it is important to use proven strategies to help you and your company stay competitive in the online marketplace. However, in addition to finding sustainable and purpose-driven approaches, it is essential to keep your...
Believe it or not, buying likes and followers is still a problem. We're not sure who is handing out the advice that false engagement on a social media post will help get you noticed online, but we're here to tell you to STOP. This is...
We get it. With this new digital generation entering the workforce, it may seem tempting to deploy some tips and tricks that make kids and teenagers famous on Instagram or TikTok. But what works for a fifteen-year-old dancer won’t always work for a business. As a...
In April 2020, Apple discovered that Chinese-owned TikTok was secretly accessing the last universal clipboard save on users' devices. Apple's response was to release an update that will notify users with a warning when an app has read your last clipboard save, but they will...
There is no denying that social media is king in today’s world. Life tends to be hard to manage without social media. However, if you are a business owner trying to grow your brand in today’s social media-market, then you will find there are plenty...
There are so many businesses that rely on Instagram for their everyday marketing efforts. And they rely on their posts to get lots of attention, and of course, “likes” from their followers. However, Instagram recently announced that they are getting rid of “likes” altogether—a big...
