Your online reputation isn’t just a collection of reviews—it’s a foundation that guides potential customers to choose your business over the competition. Here’s what local consumer research is telling us in 2025: Google Reviews Rule: 83% of consumers rely on Google reviews when choosing a business. Everyone Reads Reviews: Only...
X (Formerly Twitter) in the Musk Era: What Businesses Need to Know Since Elon Musk took over X (formerly Twitter) in 2022, the platform has been anything but boring. If your business relies on it for marketing and communication, you've probably noticed a few changes—some exciting,...
In the fast-paced world of digital marketing, where trends shift and technology evolves at lightning speed, your website is often the first impression potential customers have of your business. It’s a crucial touchpoint that can make or break your online reputation. Regularly refreshing your website’s...
In the digital marketplace, your email list is a gold mine—if mined responsibly. But what many fail to realize is how the management of this asset impacts not just inbox placement but also your site’s SEO score. Google’s upcoming 2024 mandate for bulk senders to authenticate...
I recently had a client give a referral to a colleague. When the referral went to my website, the Norton Antivirus software on his computer blocked it and indicated that my website is a “known dangerous website.”Of course, this is not a great first impression,...
Jake Paul is one of the highest-paid American social media personalities. He has over 20 million YouTube subscribers and a successful track record of drawing attention to himself and his brand through controversial schemes. His latest endeavor is to enter the professional boxing world. Infamy is...
Believe it or not, buying likes and followers is still a problem. We're not sure who is handing out the advice that false engagement on a social media post will help get you noticed online, but we're here to tell you to STOP. This is...
The short answer is Google…by a LONG shot! Google reviews help with SEO and are much more likely to increase your business with new leads. When a consumer does a Google search, reviews are so prominently displayed that it proves the value Google has placed on...
Business branding is as vital to a business as the name, location, and service offering, especially when you have made any marketing effort or spent any advertising dollars to promote your branding. Your brand is your identity and is one of the first things a...
When it comes to managing your business’s reputation, there are so many things that you can do in order to make sure the image you are putting out there is the right image. Reputation management is an important part of online marketing and creating your...