Quick Summary December is the time when business leaders determine where to allocate their marketing dollars for the upcoming year. In 2026, planning is not about spending less; it is about spending smarter so your business stays strong even as the market shifts. We call this building...
Today, customers don't just look for your company; they ask a question to an AI like ChatGPT or Gemini and expect a direct answer—a recommendation. This means that to win, your service business must play "The Trust Game." You must prove to these powerful AIs...
The way high-value buyers find your service is completely changing. Right now, major AI tools like ChatGPT, Gemini, Claude, and Grok are becoming the new search engines, giving people answers instead of just lists of links. If your service business is still spending big money...
Artificial intelligence is transforming marketing. AI tools can now generate sleek ad designs, polished copy, and data-driven campaign strategies at lightning speed. But here is the twist: while AI makes advertising more perfect, consumers are increasingly drawn to what feels imperfect, human, and real. That is...
A few years ago, Snapchat was the social media darling of Gen Z. Its disappearing messages, playful filters, and Stories feature changed the way we connected online. But fast forward to 2025, and the conversation sounds very different: with TikTok exploding, Instagram cloning its best...
As artificial intelligence becomes more embedded in marketing technology, the role of the marketing manager is undergoing a transformation. No longer just campaign overseers or analytics interpreters, today’s marketing leaders are being called to rethink what it means to lead in an AI-driven environment. But this...
Lately, you may have seen marketing companies claiming they can “optimize your website so ChatGPT recommends you” or offering “ChatGPT SEO packages.” It sounds futuristic, promising, and maybe even a little too good to be true—and that’s because it is. Here’s the truth: ChatGPT is not a...
Imagine you're about to buy something online, but you're hesitant because you've never tried the brand before. What do you do? You check the reviews. You want to hear from people who’ve been there, done that, and walked away satisfied. This is why reviews and...
Ever wonder why you’re suddenly seeing old-school ads popping up everywhere again? It’s not just a coincidence—throwback ads are making a huge comeback in 2025, and they’re more powerful than ever! From nostalgia-packed designs to retro jingles, brands are tapping into the magic of the...
Are you struggling to attract new clients to your law firm? In this post, I share effective strategies for lawyer marketing and growth. I cover key topics such as tailored marketing approaches and building a high-impact online presence. You will learn practical steps to boost...