You’ve seen them — low-budget, casual videos of professionals who are usually buttoned-up, suddenly laughing and being human — and somehow, we can't stop watching them. Here’s the surprising part: they’re not just funny — they’re brilliant marketing. Small businesses are jumping on this trend, and for good...
Marketing can feel overwhelming—ever-changing trends, new platforms, and sky-high customer expectations. But at Life in Motion Marketing (LIM Marketing), we make it manageable (and fun!). Founded by Heather Frigaard, a former Fortune 500 strategist, LIM Marketing has spent over a decade helping businesses grow, connect, and succeed. Think...
Rebranding can be a transformative step for a business, but it’s not something to undertake lightly. Understanding when and why to rebrand is crucial to ensure that the process aligns with your company’s strategic goals. In this blog, we’ll explore key scenarios in which a...
In today's fiercely competitive business landscape, where countless companies vie for consumers' attention, branding has emerged as a cornerstone of success. Far more than just a logo or a tagline, branding encapsulates the essence of a company—its values, personality, and promises to its customers. In...
In today's digital age, social media has become a crucial component of any business's marketing strategy. With platforms like Facebook, Instagram, and Twitter commanding the attention of millions, maintaining a strong online presence is essential for brand visibility, customer engagement, and lead generation. However, many...
In today's fast-paced digital landscape, a well-maintained website is crucial for your business's online success. But how do you know when it's time to make changes to your website? Should you opt for a complete overhaul, a redesign, replatforming, or simply an optimization of your...
What Is A Brand, And Why Does It Matter? In the world of marketing, the term "brand" is ubiquitous. But what does it truly mean, and why does it wield such significance? At Life in Motion, we believe that understanding the essence of branding is crucial...
Are you ready to maximize your brand's impact on social media? Here are some key tips to unlock your brand's full potential in the digital realm: 1. Know Your Audience: Understanding your audience is the cornerstone of effective social media. Who are they? What do they...
Taylor Swift, the global sensation and pop superstar, isn't just renowned for her exceptional singing and songwriting skills. She's also a marketing genius who has harnessed the power of emerging digital technologies. From dominating the music industry since her debut album in 2006 to her...
Social media has revolutionized the way we connect, communicate, and consume information. But beyond personal use, social media has also transformed the business landscape, offering new avenues for brand building and customer engagement. At Life in Motion, we recognize the immense power of social media...