If you aren’t yet familiar with the term social listening—it is one of the biggest and most important movements in the world of online marketing right now. Simply put, social listening allows businesses to learn about their customers’ social behavior. This can mean anything from what...
Chances are, you have heard about the highly publicized Google+ shut down. However, while many people have been hearing about the shutdown, not everyone really knows what it means and how it can impact their personal and professional use of the platform. Google+ was shut down due to...
If your small business, medical, legal office or restaurant is looking for a way to take your business to the next level and get new clients and patients that will help grow your business—then chances are you may be feeling overwhelmed. After all, you have...
If you want to get noticed on the vast world wide web—then your website needs to be able to rank. You may have a beautiful, professionally-designed website with expert content—but if people can’t find that website, you won’t get any new clients or sales. You aren’t...
When it comes to marketing and advertising, there is nothing that can influence people to make decisions quite like emotion. In fact, most studies support the idea that emotional responses to ads are more influential when it comes to brand decisions than the content of...
Being a small business owner can be a huge challenge—no matter what type of business you are running. In addition to delivering your product or service, you also need to manage day-to-day operations and of course work on marketing and growing that business. These are...
Lead generation is such an essential part of growing any business—no matter what industry you may be in. This is especially important for those running small businesses, including health care practices, where every lead has the potential to bring in significant revenue. However, with all of...
As an owner of a medical practice, you have so many different responsibilities on your plate. You not only need to care for your patients, but you also need to run a successful business. Most individuals in this situation understandably struggle with marketing and growing...
Landing pages are an important component in any sales or marketing effort. These pages are standalone pages designed to encourage people to take action. Whether they are signing up for an account, buying something or downloading a guide, a landing page is all about action. So,...
There is no denying that Instagram is one of the biggest and more used social media platforms out there today. Every business owner looking for a strong social media presence needs to have a great Instagram account. However, this isn’t always as easy as it...
