Artificial intelligence is transforming how search engines deliver results, and Google is no exception. AI-driven answers are appearing at the top of search, often summarizing information before a user even clicks. But when it comes to local businesses, one truth remains: your Google Business Profile (formerly...
Imagine you're about to buy something online, but you're hesitant because you've never tried the brand before. What do you do? You check the reviews. You want to hear from people who’ve been there, done that, and walked away satisfied. This is why reviews and...
Your online reputation isn’t just a collection of reviews—it’s a foundation that guides potential customers to choose your business over the competition. Here’s what local consumer research is telling us in 2025: Google Reviews Rule: 83% of consumers rely on Google reviews when choosing a business. Everyone Reads Reviews: Only...