local marketing Tag

Google Business Profile 2025: Why Local SEO Still Wins in the AI Era

Artificial intelligence is transforming how search engines deliver results, and Google is no exception. AI-driven answers are appearing at the top of search, often summarizing information before a user even clicks. But when it comes to local businesses, one truth remains: your Google Business Profile (formerly...

23 September, 2025

Visual of a consumer reviewing local reviews representing effective online reputation management.

Local Online Reputation Management Basics

Your online reputation isn’t just a collection of reviews—it’s a foundation that guides potential customers to choose your business over the competition. Here’s what local consumer research is telling us in 2025: Google Reviews Rule: 83% of consumers rely on Google reviews when choosing a business. Everyone Reads Reviews: Only...

24 February, 2025