Answer Engine Optimization Tag

A split-screen comparison showing a woman using voice search on a smartphone and a person typing on a laptop with the Google homepage, illustrating the difference between AEO and SEO.

Is AEO Replacing SEO? What Does This Mean?

Search engine optimization (SEO) has been the backbone of digital marketing for years. But now, there is a new player in the game: AEO, or Answer Engine Optimization. As tools like ChatGPT, Google’s AI Overviews, and voice assistants become more popular, many businesses are wondering...

01 January, 2026

Large, bold white text "ZERO CLICK MARKETING" on a dark teal background.

Zero Click Marketing: Structuring Content to Win in AI Overviews

Quick Summary Search is changing, and your business needs a new strategy. In the past, the goal was to get people to click your link in search results. Now, Google’s AI Overviews (the large answer box at the top of the page) aim to answer questions...

18 November, 2025