03 Nov Keep Your Business Emailing Above Board: How to Check Your Domain’s Sender Score

In the world of email marketing, your domain’s sender score is like a credit rating for your email practices. It signals to email providers whether your business is a trusted sender or a potential spammer. With Gmail setting new standards for email security and authentication, it’s critical to understand and manage your sender score actively. Here’s how you can check your domain’s sender score and why it’s more important than ever.

Why Your Sender Score Matters
A high sender score means your emails are more likely to land in inboxes, while a low score could relegate your business communications straight to the spam folder. And just as SEO is vital for your website’s visibility, a strong sender score is crucial for your email’s deliverability.

Tools to Check Your Sender Score
1. Sender Score: Provided by Validity, it reflects your email reputation on a scale from 0 to 100, similar to a credit score. The higher your score, the better your reputation.
2. Barracuda Central: Offers real-time IP and domain reputation lookups, classifying them as “poor” or “good”.
3. McAfee’s Customer URL Ticketing System: It gives information on your domain’s email and web reputation across various networks.
4. Google Postmaster Tools: This service provides data on your email performance with Gmail accounts, including domain reputation and feedback loops.
5. Microsoft SNDS: Like Google’s Postmaster Tools, SNDS gives insights into your email practices with Microsoft email services.

Tips to Maintain a Healthy Sender Score
• Monitor Trends: Regularly review your email statistics to identify patterns in open rates and spam complaints.
• Check for Denylistings: Use tools like MXToolbox to see if your domain has been denylisted.
• Test Your Emails: Send messages to various email providers and see where they land – inbox or spam.
• Be Proactive: Don’t wait for problems to arise. Follow best email practices to maintain a good reputation with all providers.

At Life in Motion, we know the ins and outs of email deliverability. By partnering with us, you’ll ensure your business maintains a sterling sender score, complies with the latest email standards, and connects reliably with your audience.

Take action now: Contact Life in Motion for a free consultation to evaluate your current marketing efforts and ensure your emails are hitting that inbox target.