As a medical professional, you have a lot on your plate when it comes to caring for and looking after your patients. This can make it difficult to really think about anything outside of your responsibilities as a healthcare provider. However, at the end of the day, a medical...
Over the last few years, Instagram has developed from a picture-sharing social media app to one of the most unique and complex platforms out there. Today, the platform has much more of an advertising feel with everyone from influencers to brands using images to help sell and promote everything...
Ever since the term “social media” came into our modern world a few years ago—nothing has been the same. However, in addition to bringing about new ways of communicating and new forms of engagement and advertising—social media has also developed a new type of language. As social media...
If you have been on social media anytime recently, chances are, you are familiar with the term “influencer.” Although influencers as we know then haven’t been around too long, they truly are a dominant presence on many social media platforms today. However, while you may be familiar with...
When it comes to expanding your online presence in today’s market, there is still no better tool than search engine optimization (SEO). Even though SEO has been around for a long time, it is still extremely important when it comes to getting your website to appear on Google search...
Most small businesses know that Facebook can be a powerful tool when it comes to marketing your business. The great thing about Facebook is that it can help you create stronger connections with your current or potential customers and establish more of a relationship with...
Interested in learning more about A/B Testing? This is a popular, and effective method for helping you figure out the best online promotional and marketing strategies for your business. The best thing about A/B Testing is that it can be used to test everything from your...
Is your social media strategy to share posts from other websites? I get it, the content is good, and you feel it will be of value to your followers. It will also save you time not having to write it, correct? Wrong! The reason this is...
In the world of social media, there are different platforms designed with different uses in mind. Twitter is for keeping up with trending news, Instagram is for photos...
If you aren’t yet familiar with the term social listening—it is one of the biggest and most important movements in the world of online marketing right now. Simply put, social listening allows businesses to learn about their customers’ social behavior. This can mean anything from what...
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