The most critical part of success is growing your business. However, it can be tricky to determine the best methods for growth on your own. Many recommend a digital agency - but taking that step can be scary. Is there a valid rationale for hiring...
It’s critical to be intelligent with your financial decisions when advertising your brand. If you spend too much and have no success, it’s like throwing money away. However, it can be tricky to determine the best way to stretch your dollar. How can you get...
In this age of ever-changing technology, no industry has adapted as thoroughly to the internet as marketing. More digital space means that ads have more opportunities to reach consumers, but this comes with a problem- with how large and connected the internet is, you may not...
Every generation feels some nostalgia for their youth. In the 2000s, much of this nostalgia caters to the 1980s. Generation X and Millennials, who grew up in this time frame, constitute a significant portion of the world’s adults. A “throwback,” or nostalgic, theme has become the basis...
In these modern times, healthcare is in a hard place- with increasingly-severe economic issues, more consumers are choosing to partially or entirely cut any medical or healthcare costs. With many top experts predicting an incoming recession, these economic issues may only deteriorate for everybody. All of...
If you want to appeal to younger audiences, you have to know who that audience is. Gen Z is currently the second to the youngest generation, ranging from preteens in middle school to adults that have recently finished college. Gen Z is the prime audience that...
When you work in advertising, making a mistake can be a terrifying experience. Something went wrong or something was shown too soon. Having things go right is usually wanted by brands to make sure that they don’t get criticized by their audience. But did you know...
Having the right logo is super important in getting your brand seen and recognized by the masses. But did you know that there is so much more that goes into branding than just the logo? Having a great logo is a perfect starting point, but...
Companies cannot just download images from a Google search or social media and use them on their website or printed materials. There needs to be permission from the photographer for use and in most cases, a license for use needs to be issued. Photographers are contracting...
Many business owners and marketers wonder if a custom application can benefit their business. In short, a custom application allows a business to reach out to its audience innovatively. Businesses with a service-based product can especially find custom applications helpful, as they can perform as...
