The purpose of marketing is to bring in new business and drive revenue. What if your lack of new business isn’t that you need more new leads? What if your lack of new business is due to the low conversion of new leads? Marketing campaigns...
As every business owner knows, it is so important to be able to improve your sales pipeline. Your goal should always be to help turn people into leads and leads into paying customers. However, while improving your sales pipeline is important, it isn’t always as easy as...
When it comes to growing your business, there is no denying that one of the most important responsibilities you have is to convert leads into customers. After all, in order to grow your business, you need customers. However, converting leads is often harder than it seems....
Managing your own marketing plan cannot only be a big undertaking, but it can be an expensive one as well. This is particularly true if you have dedicated an entire employee (and an entire employee’s salary) towards managing your marketing efforts. If you are currently...