10 Sep Authentic Ads: As AI Advances, We Crave More Humanization
Artificial intelligence is transforming marketing. AI tools can now generate sleek ad designs, polished copy, and data-driven campaign strategies at lightning speed. But here is the twist: while AI makes advertising more perfect, consumers are increasingly drawn to what feels imperfect, human, and real.
That is why “authentic ads,” sometimes clunky, sometimes quirky, and sometimes downright “ugly,” are resonating in 2025. Let’s explore why, and how your brand can embrace authenticity as a competitive edge.
Why Authentic Ads Work
- Pattern Interruption: In a sea of AI-polished content, imperfection makes people stop scrolling.
- Trust and Relatability: Imperfections feel human, reminding audiences there are real people behind the brand.
- Emotional Connection: Authenticity builds stronger bonds than flawless polish ever could.
Iconic Examples We All Remember
Chick-fil-A – Eat Mor Chikin
The misspelled, hand-painted cow billboards became legendary. They broke every design rule, but their humor and imperfection made them unforgettable.
Buc-ee’s Roadside Signs
Buc-ee’s billboards are loud, slangy, and full of playful grammar. Lines like “It’s giving potty time” may not win grammar awards, but they go viral and drive traffic to stores across Texas.
Skims’ “Ageless” Campaign
Instead of flawless retouching, Skims featured real women of different ages and body types. The authenticity built trust and sparked cultural conversation.
Spirit Airlines’ Bare Fare Ads
Tacky yellow backgrounds and bold, clunky graphics screamed “cheap.” The ads weren’t pretty, but they made the brand message unforgettable.
Craigslist
Not a single campaign, but the whole platform is iconic for its “ugly but useful” design. Its stripped-down look feels outdated, but people continue to trust and use it.
Authentic Campaigns We’re Watching
Ben & Jerry’s Cause-Driven Campaigns
Known for speaking directly (and sometimes bluntly) about social issues, Ben & Jerry’s continues to show how honest, less polished messaging can spark loyalty and conversation.
Glossier’s UGC Social Ads (2024–2025)
Glossier leaned into real customer photos and unfiltered testimonials. The lo-fi style feels more like a friend’s recommendation than a polished ad, boosting credibility and shares.
Dove’s Real Skin Stories (2024)
Continuing its body-positivity legacy, Dove spotlighted close-up, unedited skin textures and diverse people. By rejecting airbrushed perfection, it reinforces brand trust.
Spotify Wrapped (2024)
While not traditionally “ugly,” Wrapped thrives on authenticity because it uses your personal listening data. The playful graphics and individualized stories invite people to proudly share their real habits.
Nike’s Everyday Athlete Campaigns (2025)
Nike’s latest campaigns highlight local, diverse athletes in candid, unpolished moments. The rawness makes the brand feel connected to real communities, not just elite professionals.
Authenticity in the Age of AI
AI should support data-driven decisions—highlighting what’s working, what’s trending, and what’s not. These tools are powerful: they can optimize campaigns, generate engaging content at scale, and analyze audiences faster than any human team. At Life In Motion, we’ve embraced AI for the incredible insights it brings to our clients’ marketing strategies. Yet we also believe every brand must lead with authenticity. Genuine branding and ads stand out because they remind people the message came from real humans. In a world of algorithmic sameness, authenticity is your brand’s ultimate superpower.
How to Apply This to Your Marketing
- Go Lo-Fi on Social: Use smartphone videos, behind-the-scenes moments, or simple graphics to connect.
- Feature Real People: Showcase customer testimonials, employee voices, and unretouched images.
- Stay On-Brand: Authentic does not mean sloppy, your ads should still reflect your brand’s voice and values.
Final Thoughts
As AI continues to reshape marketing, authenticity matters more and more. Brands that lean into human imperfection are the ones building lasting trust and attention.
At Life In Motion Marketing, we help businesses strike the right balance: leveraging the power of AI while keeping the human touch front and center.
Want to explore how authenticity can set your brand apart in 2025? Call us today at 817-431-9861.