23 Sep Google Business Profile 2025: Why Local SEO Still Wins in the AI Era
Artificial intelligence is transforming how search engines deliver results, and Google is no exception. AI-driven answers are appearing at the top of search, often summarizing information before a user even clicks. But when it comes to local businesses, one truth remains: your Google Business Profile (formerly Google My Business and often called your “Google listing”) is still one of the most powerful tools for local SEO.
If you want to win visibility, build trust, and drive customers to your door, keeping your profile fresh and authentic is more important than ever.
The State of Google Business Profiles in 2025
- Google is integrating AI into search, but the local pack—those map and business results—is still heavily influenced by Business Profiles.
- Customers continue to rely on profiles for hours, directions, contact info, and reviews before deciding where to go.
- A complete and optimized profile can be the deciding factor when users compare businesses side by side.
Why Reviews Still Matter
Your online reputation has never been more important. Reviews play a major role in both visibility and trust.
- Perfect isn’t always best. Consumers often trust businesses with steady, recent reviews in the 4.5–4.9 range more than those with a perfect 5.0 made up of older feedback. A slightly lower score with fresh reviews feels more authentic and reflects current experiences.
- Fresh reviews carry weight. A steady stream of new reviews signals that your business is active and trustworthy.
- Negative reviews aren’t deal-breakers. How you respond often matters more than the review itself. Timely, professional replies show that you care.
Simple Checklist for Your Google Business Profile
- Make sure your business name, address, phone number, and hours are accurate.
- Upload high-quality photos regularly.
- Post updates, offers, or events to keep your profile active.
- Encourage customers to leave authentic reviews, and respond to them promptly.
- Keep your categories, services, and attributes current.
What This Means for Local SEO in the AI Era
Even as AI-generated answers grow in prominence, Google still relies on verified business data for local results. Your Business Profile acts as a source of truth for search engines, and an optimized profile can push you ahead of competitors who neglect theirs.
In a world of algorithmic sameness, authentic reviews and complete profiles are your edge. They remind customers that real people stand behind your business.
Final Word
Your Google Business Profile is not going away. In fact, it is becoming even more critical as AI shapes the search experience. Accurate information, strong reviews, and consistent updates will keep your business visible and competitive.
At Life In Motion Marketing, we help brands strengthen their local SEO strategies by building trustworthy, optimized profiles. Want to make sure your business stands out in 2025? Call us today at 817-431-9861.