24 Mar 4 Ways to Increase Your E-commerce Website Traffic

When you own and operate your own e-commerce business, nothing is as important as getting lots of traffic to your website. Lots of traffic can turn into lots of business for your brand. But the problem often is—how do you get that increased e-commerce website traffic to begin with? Here are four of our favorites, proven ways to increase your e-commerce website traffic and see the results you have been looking for.

Email Marketing Isn’t Dead Yes, Reels and TikTok marketing are the new “great” trend, but when it comes to driving traffic, email marketing is still key. This is already a $7.5 billion industry that is projected to more than double by 2027.  What is even more important is that effective email marketing allows you to connect with, interact with and communicate with both new and existing customers and encourage them to take action. Just make sure that you brush up on what makes a marketing email effective to ensure you are sending out the right messages that result in real action.

1. Create Referral Programs 

Referral programs are nothing new, but they work and shouldn’t be overlooked for the latest trends. A recent study by Niesen found that 84% of consumers consider recommendations from the people they know before making a purchase. There are a few different ways you can promote referrals through your e-commerce business. One of the easiest is to offer a unique referral code for a certain percentage off for existing customers that refer someone in. There are some businesses that also offer a discount code for both parties when a new customer visits their site as a referral.

2. Contests and Giveaways Always Drive Excitement 

One of the best ways to increase traffic to your e-commerce website is to get a good boost with contests and giveaways. Of course, these should be used in conjunction with other strategies like email marketing, SEO, and referrals, but they can help give your website a boost and help you gain more customers. A smart way to run a Facebook contest or giveaway is to use tools like Gleam or WooBox that help you keep track of how your online contests are doing and how your campaigns are progressing.

3. Get Social 

No marketing campaign in this day and age is complete without social media presence. In fact, paid social media ads are some of the best ways to increase traffic to your e-commerce website. If you need to expand your reach and strengthen your overall online presence—then you need to take things to the socials. When running ads on social media, make sure that you pay close attention to the images you are using in your posts in order to gain attention for your products. Big, clean, clear, enticing images are always worth their weight on social media. It is one of the best ways to garner interest, get clicks, and send potential customers to your website.

Here at Life In Motion, we understand how difficult it can be to get quality, e-commerce traffic to your website, and we want to help in any way that we can. As industry-leading online marketing experts, we know all of the intricacies involved in creating an effective traffic plan and want to help maximize your traffic efforts using strategies that actually work.