29 Jan X (Formerly Twitter) in the Musk Era
X (Formerly Twitter) in the Musk Era: What Businesses Need to Know
Since Elon Musk took over X (formerly Twitter) in 2022, the platform has been anything but boring. If your business relies on it for marketing and communication, you’ve probably noticed a few changes—some exciting, some unpredictable. Major updates include algorithm tweaks that impact post visibility, the rollout of paid verification via X Premium, and shifting content moderation policies.
Reach and Engagement: Making Your Mark
Reaching your audience on X looks a little different these days. Algorithm changes and evolving user habits mean organic reach isn’t as predictable—but it’s not all bad news! Non-verified accounts typically see reduced reach, but X Premium helps businesses boost visibility and credibility like never before.
Learn more about X Premium: X Premium Overview
Brand Safety: Stay in Control
With X’s more open conversation space, keeping your brand’s reputation in check is crucial. Proactively manage your reputation using tools like Google Alerts, Brandwatch, and Mention to stay ahead of the chatter. A solid strategy for responding to feedback—both good and bad—helps build trust and shows your audience you’re engaged.
Advertising & ROI: A Smart Play
X’s ad landscape is evolving, and it’s all about playing it smart. According to a recent study by Kantar—a leading global data, insights, and consulting company—some marketers are reconsidering their budgets due to brand safety concerns and the platform’s changing features. However, for strategic businesses, this presents a valuable opportunity to stand out and make every ad dollar count.
Winning Strategies for X
#1 – Get Real & Have Fun: Don’t just post—start conversations! Ask fun questions, join chats, and show some personality. Your audience will love it.
#2 – Follow the Data: Ditch the guesswork. Monitor impressions, clicks, and engagement, then adjust your strategy accordingly.
#3 – Protect Your Brand Reputation: Set up alerts, listen to the buzz, and tackle issues before they escalate. A proactive approach keeps your brand shining.
What’s Next? Big Things Are Coming
Musk’s vision for X is packed with possibilities—from payments to expanded video features and more. He doesn’t keep it a secret—just follow him on X. Staying tuned to updates could open new doors for engagement and growth.
Need help navigating your marketing strategy, social media, AI, and the ever-changing demands of reputation management and lead conversions? We get it—it’s a lot! Reach out to our team for a free consultation. We’d love to chat and see how we can help.
