Digital Marketing Trends For 2025 And Beyond: What To Expect And How To Prepare Technology is evolving exponentially, businesses that adapt swiftly will thrive. The coming year will bring new challenges, fresh opportunities, and transformative shifts in the digital marketing landscape. Below, we delve into some...
Meta's Plan to Attract TikTok Users & How You Can Take Advantage of the Shift With TikTok facing drama in the U.S. over potential bans and legal challenges, Meta—the company behind Facebook and Instagram—is making big moves to attract TikTok creators and their audiences. From new...
Marketing can feel overwhelming—ever-changing trends, new platforms, and sky-high customer expectations. But at Life in Motion Marketing (LIM Marketing), we make it manageable (and fun!). Founded by Heather Frigaard, a former Fortune 500 strategist, LIM Marketing has spent over a decade helping businesses grow, connect, and succeed. Think...
In today's digital age, social media platforms have evolved far beyond their initial purpose of connecting friends and sharing updates. With the rise of Social Search, users are increasingly turning to platforms like Facebook, Instagram, and Twitter to discover new products, services, and experiences. This...
In the fast-paced world of TikTok, where trends come and go in the blink of an eye, it's not uncommon for creators to find themselves scratching their heads when their content doesn't perform as expected. Despite your best efforts, your TikTok videos might not be...
Get ready for some big changes on LinkedIn! Last October, some smart folks noticed that more and more virtual events and videos were popping up on the platform. But finding them was tough unless you followed certain people. They predicted LinkedIn would create special feeds just...
In our previous blog, we delved into the significance of targeting millennials in today's market landscape. Now, armed with insights into the value of this dynamic demographic, let's explore actionable strategies for attracting millennials to your business through effective digital campaigns. Millennials, born between 1981 and...
In today's digital age, social media platforms have evolved into powerful tools for businesses to connect with their audience in a more engaging and dynamic way. One platform that has taken the world by storm, especially among younger demographics, is TikTok. With its short-form video...
Taylor Swift, the global sensation and pop superstar, isn't just renowned for her exceptional singing and songwriting skills. She's also a marketing genius who has harnessed the power of emerging digital technologies. From dominating the music industry since her debut album in 2006 to her...
In the race to compete with TikTok, YouTube is upping the ante for advertisers to use its Shorts video format and drive the platform’s monetization. This is especially important given that YouTube's monetization has been a weak point compared to its longer-form counterparts. YouTube recently...