Case Study – Continuum

Case Study Marketing Social Media Pediatrician

New Pediatric Practice Opens in Fort Worth, Grows from 1 to 3 Providers in 3 years

Continuum Pediatrics

Practice Size:  3 Providers

Specialty:  Pediatrics

Locations:  Fort Worth, TX

The Challenge

Life in Motion was hired to launch this practice 2016. The founding Pediatrician had been out of practice for an extended period and did not have a current patient base.

Our Strategy

  Website with SEO value

  Reputation management through Google reviews

  Facebook Ads targeting correct audience

  Patient relationship marketing through email 

Initially, we launched Continuum’s new website with an emphasis on converting visitors by scheduling an appointment. Through strategic SEO on the new site and continued patient education through blogging and Facebook Ad’s, we targeted specific patient demographics to the practice. Patient email marketing contributed to adding over 100 five-star provider Google reviews. Reputation management through Google reviews has been the biggest referral source of new patients to the practice.


  Grew from 1 Providers to 3 Providers in 3 Years

  Grew from 117 organic Google visitors per month to 3,212 organic Google visitors per month.

In 3 years, Continuum has grown from 1 providers to 3 providers. We have increased organic website traffic from 117 visitors per month to 3,212 visitors per month.

The Social Impact

Since working with us

  882+ new social media followers

  49,006 people reached

  2,506 people engaged

  2,457 video views

What The Doctors Say

 Excellent customer service. Helped the community to find us as a new business, not an easy task, and our website looks great. VERY responsive, answer texts and emails quickly. Meets all the deadlines we give them with short turnaround time on tasks.  

– Kathryn Mandal

 Heather and her team at Life In Motion are exceptional. They are dedicated to see your business succeed and display great professionalism and enthusiasm. I would recommend Life In Motion to any start up business that is looking for a marketing company with a personal touch.  

– Mai Sharaf