Case Study – Continuum
Continuum Pediatrics
Practice Size: 3 Providers
Specialty: Pediatrics
Locations: Fort Worth, TX
The Challenge
Life in Motion was hired to launch this practice 2016. The founding Pediatrician had been out of practice for an extended period and did not have a current patient base.
Our Strategy
Website with SEO value
Reputation management through Google reviews
Facebook Ads targeting correct audience
Patient relationship marketing through email
Initially, we launched Continuum’s new website with an emphasis on converting visitors by scheduling an appointment. Through strategic SEO on the new site and continued patient education through blogging and Facebook Ad’s, we targeted specific patient demographics to the practice. Patient email marketing contributed to adding over 100 five-star provider Google reviews. Reputation management through Google reviews has been the biggest referral source of new patients to the practice.
Results
Grew from 1 Providers to 3 Providers in 3 Years
Grew from 117 organic Google visitors per month to 3,212 organic Google visitors per month.
In 3 years, Continuum has grown from 1 providers to 3 providers. We have increased organic website traffic from 117 visitors per month to 3,212 visitors per month.
The Social Impact
Since working with us
882+ new social media followers
49,006 people reached
2,506 people engaged
2,457 video views
What The Doctors Say
Excellent customer service. Helped the community to find us as a new business, not an easy task, and our website looks great. VERY responsive, answer texts and emails quickly. Meets all the deadlines we give them with short turnaround time on tasks. 
– Kathryn Mandal
Heather and her team at Life In Motion are exceptional. They are dedicated to see your business succeed and display great professionalism and enthusiasm. I would recommend Life In Motion to any start up business that is looking for a marketing company with a personal touch.
– Mai Sharaf