If you want to appeal to younger audiences, you have to know who that audience is. Gen Z is currently the second to the youngest generation, ranging from preteens in middle school to adults that have recently finished college. Gen Z is the prime audience that...
Social media has become one of the largest platforms for marketing to possible consumers. Why wouldn’t it be? Everyone seems to be on social media these days. Anyone who is marketing on social media has a goal of gaining followers. Not only does a higher...
When it comes to their business, most business owners know that marketing is an important component in their company’s success. However, marketing, just like many other areas of today’s industry, is changing—and if you want to take advantage, your company needs to change with it. This...