Social media and SEO might seem like two separate items. They are concepts that seem ever-changing in our world. Brands constantly fight over that top spot in the search results. How are you supposed to stand out amongst the others? That’s where the integration of...
In the world of online marketing, there are very few concepts that are as powerful, or at times as tricky as search engine optimization, or SEO. This term, while complex, is all about getting your brand to that coveted top-spot on Google. Whether you have...
No matter what industry your business may be in, when you need to market your business, there is no better place to take your efforts than the world wide web. Unfortunately, a lot of businesses have the same idea, making it difficult to stay competitive...
There are so many busy small business owners in today’s market that are back and forth over the idea of starting a website. Many businesses, such as doctor’s offices, were once able to thrive entirely on word of mouth and referrals—yet in today’s web based market, that can’t be...
As most marketing experts will tell you—in the world of online promotion and advertising SEO is king—and it has been for some time. While most people have heard of SEO, if you are new to online marketing, you may have some questions about what this term really means....
Search Engine Optimization and Pay Per Click advertising are both effective methods for generating consumer buzz, but they encompass different approaches. Both strategy's yield similar outcomes, and there are pros and cons to each depending on what the organization aims to accomplish. SEO Pros and Cons Search...
When it comes to expanding your online presence in today’s market, there is still no better tool than search engine optimization (SEO). Even though SEO has been around for a long time, it is still extremely important when it comes to getting your website to appear on Google search...
A strong SEO strategy is always an important component in any successful online marketing strategy. However, the most important thing to remember with SEO is that it is constantly changing. From tactics and strategies, to the formulas search engines are using, SEO is always developing and if...
Let’s see what happens when you find an article you really like from another website. You copy and paste that article to your website. “Don’t worry, I gave them credit at the bottom of the blog article.” (Common courtesy, right?) This action hurts your ranking on...
SEO, or Search Engine Optimization, is essential if you are looking to improve your visibility in search engines. If you want to appear in search engine results and want to make sure that potential customers are able to find you—then you need to create an SEO plan....