The Benefits of Scheduling Social Media Posts

The benefits of scheduling social media posts

The Benefits of Scheduling Social Media Posts

A well thought out social media campaign can be one of the best tools that you have to help grow your business and promote your company. Developing the right content is the first step to developing any successful social media campaign, however, it is only half the battle. In addition to having the right content, you also need to make sure that you are administering that content correctly. This is why scheduling social media posts is so important.

It is such a simple concept that can save time and energy—yet, it is one that many people are not taking advantage of. Need more convincing? Here are some of the biggest benefits that come from scheduling your social media posts ahead of time.

  1. It Can Help You With Your Schedule- If you are one of those people who likes to schedule out your day block by block (and if you aren’t, you should consider it) then scheduling your social media posts ahead of time is a great option to keep you and your calendar on track. Instead of posting several posts per week, taking up 5-15 minutes at a time, you can dedicate an hour or two at once to do all of your social media posts for the next week or several weeks in one sitting. In the long run, it will save you time. And it is easier to organize.
  2. It Ensures You are Being Consistent. Consistency is key when it comes to social media posts and by scheduling them out ahead of time, you can make sure that you are consistently posting content across all of the different platforms that you manage.
  3. It Prevents Distractions Throughout the Day- Social media is an extremely valuable tool for growing businesses. However, social media is also, unfortunately, a huge distraction to many. Even if you are using social media for your business, these platforms can easily be a distraction throughout the day and a major time waster. By scheduling ahead, you are spending far less time casually signing on and off your social media accounts.
  4. It Allows You to See the Big Picture. It is important that your social media posts not only work well together individually but that they come together to help create a bigger picture as well. When you plan all of your social media posts together at once, it allows each post to be more strategic and intentional and helps deliver the right overall message. 

Here at Life In Motion, we cannot only help you create social media content that will engage your current and potential customers but help you learn about strategies such as scheduling your posts that can help with your upcoming campaign.